IPP – Turning Spreadsheets into a Revenue Growth System

Many partner-based routes to market fail to achieve breakthrough performance because the IPP is treated like a spreadsheet instead of a system.

Recognizing multiple IPPs — for referral partners, SI partners, OEM partners, strategic partners, and more — is a start.

Each one requires a different activation motion. And when you align IPP → PMM → Activation, your partner business can start producing step-function growth.

This 5-slide summary breaks down the simple workflow I use:
• Define multiple IPPs
• Map partner TAM with PMM
• Align activation paths to partner motions

Comment “IPP” and I’ll send you my multi-IPP scoring template
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