{"version":"https://jsonfeed.org/version/1","title":"Banimo","home_page_url":"https://banimo.partners","description":"Banimo","author":{"name":"Banimo"},"items":[{"id":"technology-along-is-not-enough","html_content":"

Many breakthrough technologies do not stall because the science is weak. They stall because the path to customers is still too unclear.

","url":"https://banimo.partners/insights/f/technology-along-is-not-enough","title":"Technology along is not enough!","date_modified":"2026-03-18T17:59:44Z"},{"id":"partner-market-fit-in-the-ai-era","html_content":"

There is a tempting way to describe the market right now: AI-native challengers are moving fast, incumbents are under pressure, and traditional software advantage is fading. That framing is too simple and not really accu...

","url":"https://banimo.partners/insights/f/partner-market-fit-in-the-ai-era","title":"Partner-Market Fit in the AI Era","date_modified":"2026-03-10T17:22:08Z"},{"id":"thanks-ai-product-market-fit-now-needs-partner-market-fit-to-win","html_content":"

AI isn’t just adding new features to software. It’s changing how work gets done. Duh. This article looks at how AI is influencing partner practices. Check it out and let me know what you think.

","url":"https://banimo.partners/insights/f/thanks-ai-product-market-fit-now-needs-partner-market-fit-to-win","title":"Thanks AI: Product Market Fit now needs Partner Market Fit to win","date_modified":"2026-02-25T17:19:03Z"},{"id":"professional-growth-opportunity","html_content":"

We’re hiring (fractional): Strategic Partner Development Leader

","url":"https://banimo.partners/insights/f/professional-growth-opportunity","title":"Professional Growth Opportunity","date_modified":"2026-02-11T15:06:56Z"},{"id":"the-gtm-strength-evaluation","html_content":"

A 12-question diligence checklist for incoming leaders, step-function growth, and high-confidence outcomes

","url":"https://banimo.partners/insights/f/the-gtm-strength-evaluation","title":"The GTM Strength Evaluation","date_modified":"2026-02-04T17:37:13Z"},{"id":"ecosystem-selling-a-two-sided-enablement-problem","html_content":"

Why partner enablement plateaus without specialized seller enablement

","url":"https://banimo.partners/insights/f/ecosystem-selling-a-two-sided-enablement-problem","title":"Ecosystem Selling: A Two-Sided Enablement Problem","date_modified":"2026-01-21T16:56:01Z"},{"id":"ecosystem-selling-a-sales-skill-problem-opportunity","html_content":"

Most leadership teams don’t need another reminder that “partners matter.”

","url":"https://banimo.partners/insights/f/ecosystem-selling-a-sales-skill-problem-opportunity","title":"Ecosystem Selling: A Sales Skill Problem / Opportunity","date_modified":"2026-01-07T16:42:34Z"},{"id":"no-regrets-thriving-in-2026","html_content":"

As 2025 closes, there’s a phrase I keep coming back to—not as a slogan, but as a standard: No Regrets.

","url":"https://banimo.partners/insights/f/no-regrets-thriving-in-2026","title":"No Regrets: Thriving in 2026","date_modified":"2026-01-02T14:52:41Z"},{"id":"scaling-partner-motions-looking-for-a-few-great-builders","html_content":"

Banimo is growing, and I’m expanding our fractional delivery capacity for partner/channel execution.

","url":"https://banimo.partners/insights/f/scaling-partner-motions-looking-for-a-few-great-builders","title":"Scaling Partner Motions: Looking for a Few Great Builders","date_modified":"2025-12-18T23:36:03Z"},{"id":"if-partners-are-in-your-2026-plan-answer-these-7-questions-first","html_content":"

I often see a pattern:

","url":"https://banimo.partners/insights/f/if-partners-are-in-your-2026-plan-answer-these-7-questions-first","title":"If partners are in your 2026 plan, answer these 7 questions first","date_modified":"2025-12-02T15:53:14Z"},{"id":"thanksgiving-gratitude-partner-style","html_content":"

Thanksgiving is a good excuse to pause and take stock. I’m not lacking for gratitude this year — for family and friends, food and home, and some special life experiences. Not all of it was easy - in fact, a lot of it was...

","url":"https://banimo.partners/insights/f/thanksgiving-gratitude-partner-style","title":"Thanksgiving Gratitude, Partner Style","date_modified":"2025-11-25T15:02:47Z"},{"id":"ipp---turning-spreadsheets-into-a-revenue-growth-system","html_content":"

Many partner-based routes to market fail to achieve breakthrough performance because the IPP is treated like a spreadsheet instead of a system. \n\nRecognizing multiple IPPs — for referral partners, SI partners, OEM partne...

","url":"https://banimo.partners/insights/f/ipp---turning-spreadsheets-into-a-revenue-growth-system","title":"IPP - Turning Spreadsheets into a Revenue Growth System","date_modified":"2025-11-20T16:03:41Z"},{"id":"7-signals-your-partner-motion-is-capped","html_content":"

If partner revenue isn’t growing 2–3× faster than direct, you’re likely pushing on the wrong lever. Before you advocate to add budget, tiers, or headcount, run this 30-minute diagnostic. Each “cap” shows up in data (not ...

","url":"https://banimo.partners/insights/f/7-signals-your-partner-motion-is-capped","title":"7 Signals Your Partner Motion is Capped","date_modified":"2025-11-12T15:36:43Z"},{"id":"offers-orgs-and-ops-2026-operating-system-to-win-with-partners","html_content":"

Planning sets the path. People power the execution. (See our last two blog posts) But neither books revenue without an operating system that turns intent into wins.

","url":"https://banimo.partners/insights/f/offers-orgs-and-ops-2026-operating-system-to-win-with-partners","title":"Offers, Orgs, and Ops: 2026 Operating System to Win with Partners","date_modified":"2025-11-04T16:43:36Z"},{"id":"building-a-high-performance-channel-alliances-team-for-2026","html_content":"

This is the 2nd in our series on preparing for 2026 - and while you develop your team's talent, we'll share an approach to accomplish partner development in parallel

","url":"https://banimo.partners/insights/f/building-a-high-performance-channel-alliances-team-for-2026","title":"Building a High-Performance Channel & Alliances Team for 2026","date_modified":"2025-10-29T15:29:11Z"},{"id":"2026-partner-plans-%E2%80%9Coutside-in%E2%80%9D-%E2%80%9Cinside-out%E2%80%9D-meet-for-impact","html_content":"

Annual planning season is in full swing. If you want 2026 to be the year partner-sourced business drives a bigger share of new revenue, the way you plan with partners has to improve as well. The shift is simple to say an...

","url":"https://banimo.partners/insights/f/2026-partner-plans-%E2%80%9Coutside-in%E2%80%9D-%E2%80%9Cinside-out%E2%80%9D-meet-for-impact","title":"2026 Partner Plans: “Outside-In” + “Inside-Out” Meet for Impact","date_modified":"2025-10-22T17:56:08Z"},{"id":"innovation-x-product-partnership-sustained-growth","html_content":"

This week’s Nobel Prize in Economics went to Joel Mokyr, Philippe Aghion, and Peter Howitt — three economists whose work has profoundly shaped how we understand innovation and long-term economic growth.

","url":"https://banimo.partners/insights/f/innovation-x-product-partnership-sustained-growth","title":"Innovation x (Product + Partnership) = Sustained Growth","date_modified":"2025-10-15T13:07:36Z"},{"id":"idea-to-ecosystem-accelerating-growth-in-early-stage-people-tech","html_content":"

The HR, payroll, people and work technology landscape has never been more dynamic — or more unforgiving. Founders in this space are tackling complex, regulated problems across wellbeing, benefits, and workforce enablemen...

","url":"https://banimo.partners/insights/f/idea-to-ecosystem-accelerating-growth-in-early-stage-people-tech","title":"Idea to Ecosystem: Accelerating Growth in Early-Stage People Tech","date_modified":"2025-10-09T13:53:30Z"},{"id":"case-study-driving-global-channel-growth","html_content":"

Driving Channel Growth in a Global SaaS Company — How Discipline, Rewards, and Engagement Won

","url":"https://banimo.partners/insights/f/case-study-driving-global-channel-growth","title":"Case Study: Driving Global Channel Growth","date_modified":"2025-10-02T12:49:19Z"},{"id":"crossing-borders-through-partnerships-entering-the-us-market","html_content":"

I just returned from a vacation in the Netherlands and Germany - and happened to have worked with two organizations in the last year that were going global and based in those countries; so I want to share some perspectiv...

","url":"https://banimo.partners/insights/f/crossing-borders-through-partnerships-entering-the-us-market","title":"Crossing Borders Through Partnerships: Entering the US Market","date_modified":"2025-09-24T19:02:47Z"},{"id":"maturing-channel-sales-building-a-step-function-growth-engine","html_content":"

For software companies poised for scale, the channel’s ultimate test is not partner logos or program launches—it’s whether the channel can consistently deliver sales velocity and incremental revenue year over year. The m...

","url":"https://banimo.partners/insights/f/maturing-channel-sales-building-a-step-function-growth-engine","title":"Maturing Channel Sales: Building a Step-Function Growth Engine","date_modified":"2025-08-20T14:38:37Z"},{"id":"partner-strategy-101-setting-up-for-success","html_content":"

This week we're taking a look at the foundational elements needed for effective partner strategies

","url":"https://banimo.partners/insights/f/partner-strategy-101-setting-up-for-success","title":"Partner Strategy 101: Setting Up for Success","date_modified":"2025-08-14T15:09:57Z"},{"id":"optimizing-existing-partnerships-a-revenue-acceleration-playbook","html_content":"

For mature software and saas companies—over the $50M ARR threashold—the conversation around growth with partnerships often starts with new logos: the next reseller, the next integration partner, the next strategic allian...

","url":"https://banimo.partners/insights/f/optimizing-existing-partnerships-a-revenue-acceleration-playbook","title":"Optimizing Existing Partnerships: A Revenue Acceleration Playbook","date_modified":"2025-08-06T14:29:47Z"},{"id":"performance-and-maturity-from-expanding-diversity","html_content":"

Too many B2B software companies run their partner strategy like a single-threaded experiment. One partner type. One motion. One playbook.

","url":"https://banimo.partners/insights/f/performance-and-maturity-from-expanding-diversity","title":"Performance and Maturity from Expanding Diversity","date_modified":"2025-07-29T17:56:44Z"},{"id":"why-partnerships-fail-to-reach-potential-the-pitfalls-of-intuiti","html_content":"

In the “grow or die” world of B2B software, strategic partnerships often promise significant, scalable revenue growth. Yet, despite the optimistic forecasts, many companies see their partnerships consistently fail to ach...

","url":"https://banimo.partners/insights/f/why-partnerships-fail-to-reach-potential-the-pitfalls-of-intuiti","title":"Failed Partnership Potential: The Pitfalls of Intuition","date_modified":"2025-07-21T18:49:01Z"},{"id":"its-a-people-business","html_content":"

This truth is undeniable: Sustainable, scalable partner-based business results hinge on people first and foremost.

","url":"https://banimo.partners/insights/f/its-a-people-business","title":"It's a People Business","date_modified":"2025-04-29T14:03:07Z"},{"id":"sales-enablement-for-channels-think-more-personal-engagement","html_content":"

Sales enablement in 2025 is not surprisingly full of software systems, templates/playbooks, and AI-driven tooling. Educating partner sellers on your ideal customer profile (ICP), value proposition, pricing, and objection...

","url":"https://banimo.partners/insights/f/sales-enablement-for-channels-think-more-personal-engagement","title":"Channel Sales Enablement? No, Channel Sales Engagement!","date_modified":"2025-03-31T19:06:54Z"},{"id":"unlocking-growth-by-maturing-the-partner-ecosystem","html_content":"

The Power of a More Evolved Partner Ecosystem

","url":"https://banimo.partners/insights/f/unlocking-growth-by-maturing-the-partner-ecosystem","title":"Unlocking Growth by Maturing the Partner Ecosystem ","date_modified":"2025-03-17T19:00:21Z"},{"id":"smart-growth","html_content":"

Partners Provide Today's Most Powerful Revenue Leverage

","url":"https://banimo.partners/insights/f/smart-growth","title":"Smart Growth","date_modified":"2025-02-28T00:34:53Z"}]}